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Looking for some fast facts about print? Here they are ...
Printers coming under pressure from those who mistakenly think printing is environmentally unsound should turn to the tools provided by PrintNZ and the New Zealand Paper Forum to educate customers about the “green” and sustainable merits of print, writes Dave MacIntyre.
The Print: Part of Life campaign highlights the key role print plays in everyday life and promotes print and paper as an effective means of communication.
This campaign presents people with the facts about print so they can be fully informed when making sustainable choices.
For business people, particularly those who work in marketing, the campaign reinforces the many benefits that print offers as part of the marketing mix.
